Case Studies

Pennyful.com is the Internet's answer to today's Online Shopping needs. We stand for Simple Smart Shopping to ensure that our customers get the biggest bang for their buck. Pennyful.com is the one stop destination for both first time and veteran Online Shoppers to save on their purchases with Cash Back Shopping Rebates and money saving Online Coupons at top Online Stores.

Problem:

The Coupons & Deals online shopping space in the US is a highly competitive market with millions of pages of deal sites active on the web, and growing. Pennyful.com required a robust and comprehensive strategy to take on the existing players in the market. This required an original and innovative approach to overcome and compete with established companies with proven business and deep spending power.

Responsibilities:

• User Interface Recommendations
• Advanced Keyword Research & Optimization
• High Quality Link Building & Submissions
• Meta Tags Strategy
• Content Optimization
• HTML Optimization
• URL Restructuring including E- Commerce pages
• SEO KPI Measurement & Reporting
• Store & Category wise Targeting
• Geographical Targeting Strategy

Achievements:

Top 5 & Top 10 Rankings for several target keywords such as:  cashback deals, online cashback, Cash Back Shopping, fragence.net, beyond the rack cash back, etc.